Swaraj Tractors introduces 'Josh Ka Swaran Utsav', a nationwide initiative celebrating the dedication of Indian farmers

Swaraj has initiated the 'Josh ka Swaran Utsav' campaign to commemorate 50 years of success, commencing a nationwide journey from North India. This campaign aims to provide a vibrant platform for interacting directly with farmers and to raise awareness about the brand’s latest offerings under the banner of “Naya Swaraj”.

Swaraj has initiated the 'Josh ka Swaran Utsav' campaign to commemorate 50 years of success, commencing a nationwide journey from North India. This campaign aims to provide a vibrant platform for interacting directly with farmers and to raise awareness about the brand’s latest offerings under the banner of “Naya Swaraj”.

 On March 15, 2024, in Mohali, Swaraj Tractors, which is a division of the Mahindra Group, enthusiastically launched a nationwide van campaign called 'Josh Ka Swaran Utsav' to coincide with the brand's Golden Jubilee. This campaign serves as a tribute to the Indian farmers who have played a crucial role in the success of the Swaraj brand. Additionally, it aims to establish stronger bonds with farmers across the country by introducing Swaraj's new range of tractors, known as 'Naya Swaraj'.

The campaign will feature a variety of thrilling activities, such as tractor rallies and customer gatherings, that will unite the Swaraj sales team, local farmers, channel partners, and influencers. This endeavor is anticipated to draw in eager participants, allowing Swaraj to engage directly with more than 50,000 customers.

Commencing the 'Josh ka Swaran Utsav' initiative at Swaraj's Tractors historic manufacturing facility in Mohali, Mr. Hemant Sikka, President of the Farm Equipment Sector at Mahindra & Mahindra Ltd., highlighted the importance of this event, underscoring that,“As we embark on this momentous journey, we honour the invaluable role of farmers in Swaraj success story. This Golden Jubilee celebration is a testament to our commitment to serving and empowering farmers across India.”

Mr. Harish Chavan, the CEO of Swaraj Division at Mahindra & Mahindra Ltd., emphasized the strong bond of trust that exists between Swaraj and its valued customers,stating, “At Swaraj we have the privilege to experience the unwavering trust and loyalty of our customers and the ‘Josh ka Swaran Utsav’ campaign is a gesture to acknowledge and thank farmers and the farming communities for their contribution in our success. By introducing Naya Swaraj, we aspire to continue our endeavour of empowering farmers and deepen our bond with them.”

 Swaraj will present its newest collection of tractors and agricultural machinery during the campaign, while also taking advantage of the occasion to promote sustainable farming methods.

About Swaraj

 Swaraj Tractors, a division of the Mahindra Group, is the second largest and rapidly expanding tractor brand in India. Established in 1974 and headquartered in Punjab, known as the grain bowl of India, Swaraj is a brand that is built by farmers, for farmers. Many of its employees are farmers themselves, which brings a real-world perspective to the development of their products. Swaraj is committed to delivering an authentic and powerful product that guarantees performance and long-lasting quality. Their sole purpose is to empower Indian farmers to thrive. Swaraj Tractors offers a wide range of tractors, ranging from 15HP to 65HP, providing comprehensive farming solutions and leading the way in horticulture mechanization.